is a tsunami with MJ Rose on a surfboard.
Courtesy of the Dwarf
is a zippy new book marketing tool called VIDLIT
and if you click on that link you'll see a "vid lit" for MJ Rose's book
The Halo Effect. For more info about the book and MJ Rose,
Mr Perkins has a nice interview with her.
I had to remember to turn on my sound again, and it's not the best on
dial up, but you'll get the idea
People wailed and moaned when Jane Friedman CEO of Harper talked about branding books with
the publisher not the author but Jane Friedman is one smart lady
and when I see vidlit I can see Jane's vision:
Imagine if you will that your cell phone gets a text message that you've got incoming mail. You click yes, and for 93 seconds you see a vidlit promotion about a book. You click (or more correctly -thumb-) yes, and within 24 hours the book is delivered to your door. Your credit card is charged $8.95.
The technology for that chain of events is in place and working.
What remains is for publishers to collect their wits and begin both
marketing books like that AND using print on demand technology.
With POD technology, almost 30% of the cost of a hardcover book and 20% of a trade paperback is eliminated because you don't have to allow for returns.
(That info came to me from a seminar at the Small Press Center about two years ago).
I can certainly envision a savvy publisher bypassing brick and mortar stores for books that will appeal to a particular demographic. Literary fiction for example. Smart political books that don' rely on snarky titles to make a point. Poetry. Literature in translation. First time novelists in any genre.
We ALREADY brand by publisher within the industry in case you haven't noticed. Any reputable agent can tell you what an FSG book is like, what a Picador book is like, and what a Judith Regan book is like. Consumers may not do that yet.... but they will.
The good news is that this means that publishing as we know it will not disappear in a sea of self published POD trash heaps. The only way someone is going to thumb YES consistently enough to make this process work is if they get books they like to read. Maybe not "good books" in the pretentious New York look down our noses at the stuff that sells definition of good ... but "good" in the sense of exactly what the LitBlog Coop is struggling to define right now. One of my authors described it thus: a good book that keeps you engaged and when you're done you throw it over the back fence to the neighbor.
The world is changing and we're gonna be standing in here with our dicks in our hands wondering what the hell just hit us if we don't plan for this coming wave.
Surf's up snarklings!