I hear ya!
I've been very interested in the trend toward podcasting. Earlier this month, Holtzbrinck launched their podcast site as a PR tool for their imprint's books.
Now, I read in USA Today that Simon and Schuster premiered their SimonSays podcast this week with an interview by Jennifer Weiner. Time Warner's Little, Brown's podcast is featuring Michael Connelly. That's three out of the big seven publishing houses.
Are you seeing increased interest in audio rights by publishers in contracts for the books you represent?
I'm very excited about podcasting. I think it's part of a great and wonderful new way for people to "read". I'm not seeing an uptick in audio rights though. Publishers are starting with only the very very few novelists they know are brand names or very well known. Sadly, none of those writers are Miss Snark's clients.
Audio has always been a tough sell for fiction. Debut novels hardly ever get much audio interest. Once an author is known, and has an established name, (Michael Connelly and Jennifer Weiner as examples) it's easier. This is cause audio doesn't sell a lot. A novel that sells 10,000 copies in hardcover would be lucky to sell 100 audio books. The cost of audio books per unit is staggering.
For all of his self promotional hyperbole, Gerard Jones (author of Ginny Goode) is actually doing something pretty interesting cause he's doing his OWN audio book. I see that coming too...like self publishing for audio.
Podcasts, and satellite radio expand the market, and since I'm all about sell sell sell, I think it's just dandy.