Snarklings, polish your surfboards, the wave of the future is near at hand.
From the Sunday New York Times, art section, page 27, an article by John Anderson, ONCE IT WAS DIRECT TO VIDEO, NOW IT'S DIRECT TO THE WEB.
Here's part of the fourth paragraph about independent movie makers trying to get their work out:
What about more general fare with no stars, budgets or hope? That's where IndieFlix, founded by (Scilla) Andreen and her business partner, the filmmaker Gian-Carlo Scandiuzzi comes in. Directors submit their films, which are then posted on the Website (www.indieflix.com). When users log on and click to buy the films that capture their interest, IndieFlix burns them onto a DVD and ships them out. The price for a feature length film is $9.95.
Is this going to replace big budget blockbuster popcorn and date night movies at the cinema? No.
Is it going to replace art house features? no
It's going to EXPAND the market. People who go to the movies on Friday night with Miss Congeniality are likely to also want to see a movie on Tuesday with Fido on the couch. With this set up, the DVD arrives at your door.
Right now, if you want to see a movie at home you can order HBO on Demand, or from a couple online providers. That's like having access to one library of content.
This IndieFlix system gives you access to an entire library system because people who can't get
distribution deals will be able to list their movies here.
Will there be more schlock? Yes.
Is that a bad thing? not my concern. You get to make and live with your own choices here.
The implications for publishing are clear. If we can't see this, we're not paying attention.