A Snarkling clutches People magazine and snarls:
Aren't we supposed to pay attention to popular culture (sic) in an effort to publish to the masses? Just curious.
well, no, not exactly...
but knowing what people are thinking, doing, and talking about is not a bad thing if you intend to write about people who are in the real world.
By this I don't mean we breathlessly race to the newsstand for the latest copy of Us or InStyle, or we have Gawker or Jossip as our default page on the web browser -- however Miss Snark pleads guilty on all counts.
I'll tell you this: at a panel some years back at the Small Press Center here in NYC Jane Friedman the CEO of Harper Collins, when asked what she did in her spare time, told us she watched television. You could hear the rush of snob revulsion in the crowd but Miss Jane pointed out that her job was to be on top of trends and know what the zeitgeist is. She's no dummy.
Knowing who Nicole Richie is, or being able to sing the words to the theme song from Gilligan's Island, or knowing that Guy Ritchie is more than a hot shot movie producer is not always the sign of a misspent life.
Miss Snark can outsnob the snobs but don't you dare touch her latest issue of New York.