Why can’t the major publishers just whip up a new genre?
If it is “creative non-fiction”, if it has a few lies around a nugget of truth, why can’t they just slap a new label on it?
The underground literary scene seems to have no problem breaking out of mainstream genres. Take for instance BIZARRO fiction. (I stumbled on this thanks to an Amazon.com list.)
It is just a bunch of authors and filmmakers who decided that THIS is what they do.
Why can’t the people with money and influence do this?
Cause major publishers sell their work through major bookstores who decide where books go on the shelves. You don't just start calling something "Snark Fiction" and send it out to Borders, Barnes and Nobel and Amazon. Not if you want it to sell.
The reason the underground folks can do it is cause they sell through less behemoth stores who are more nimble in their shelving practices, or directly to you online.
However, the Bigs may be slow but they eventually respond and when enough people say "hey, where's your Bizarro section", they'll get one. And what the hell is Bizarro fiction anyway? I clicked over to Amazon and found myself in the Superman section. Send me the link if you can find it again.