Independent publicists

What's your opinion on the value of new writers (I have one book out now, another coming out in the fall) hiring publicists? I am going to try to make a concerted effort to do more with my website, which I understand is my best marketing tool, but other than that, do you think a professional publicist is the way to go or a waste of money?

It depends on what you need to accomplish. If you need media attention in a short amount of time, ie a big fat splashy launch and lots of review and feature attention, you'd be a nitwit not to hire a good publicist.

If you are a new writer, and you've got 2000 hardcovers to move, you'd do well to focus on talking to book clubs, and readers directly. No publicist can do that for you cause that's marketing not PR.

I'm a big believer in the value of publicists but they are not the universal answer to getting attention for your book.


Richard Lewis said...

Um, also if one can afford a publicist, wouldn't you say? Or should one go into debt?

Anonymous said...

Thanks for the reply - I really appreciate what you do here!

Bella Stander said...

Absolutely you should only hire a publicist if you can afford it. There are no guarantees with publicity; also good publicity is no guarantee of good sales. So it would be folly to go into debt in order to hire a publicist.

Miss P AKA Her Royal Cliqueness said...

Love the response to this - especially Her Snarkiness pointing out the diff b/w marketing and PR.

Stephen Gallagher said...

I hired a publicist once... she did a job that I couldn't fault and my sales figures were exactly the same as for the previous book.