Dear Miss Snark,
I recently received an email from an agency rejecting my non-fiction book proposal. She commented that the concept was good, but the proposal needed to be very tight and have more of an "up market voice." What is an up market voice? James from Agent Query suggested it was a voice that's "sophisticated, but still casual and accessible." Then he suggested I contact you.
well, an upmarket title does not have 'hip' 'groovy' 'chick' 'love' 'fuck' or 'monkey' in the title.
Upmarket voice is Emily Post and Miss Manners.
Downmarket voice is the Sweet Potato Queens Guide to Love
Upmarket voice is Deborah Tannen's "You Just Don't Understand"
Down market is "He's Just Not That Into You"
Upmarket is Fodors Guide to New York
Downmarket is NFT (Not For Tourists)
Upmarket is Vogue
Downmarket is DailyCandy.com
Upmarket is Writers Market Guide to Publishing
Downmarket is Miss Snark
I can't define it but I know it when I see it.