Dear Miss Snark
Just wondering how you would feel to get a query brochure in the mail
instead of a query letter?!
I think I got one of these, but I don't remember it. I hate fill in the blank postcards but I understand that writers do them cause they are getting frustrated with "not right for us" form replies.
The thing I notice here is that the writer is confusing query responses and memorability with effectiveness. First thing I'd want to know: did this get her an agent? If it did, I'm not going to argue with success, but I will say that gambling on being the exception, betting against the house is the same kind of mindset that keeps Las Vegas in business.
I will also say that lots of times people think their query letter is what is holding them back. That may be true, but more often it's their writing. A good query, a trifold brochure, a partridge in a pear tree is not going to rescue uninteresting, tepid or boring writing. (this is NOT a comment on this person's writing...I don't remember what the writing was)
Forget the gimmicks. Write well.