5.27.2006

Site ad nitwittery

Miss Snark,

If New York Literary Agency is a scam, then is Zack of Zack Company a nitwit for having their advertising on his site?


Yes.

I think (and please, jump on me if I'm wrong) if you sign up for ads on your site, you get what the keywords send you. So, if you write about publishing you get all the advertisers that keyworded "publishing" as places they wanted to be seen.

I've been taken aback more than once reading a website that was screeching bloody murder about scam publishers, only to see an ad for one of them on the site itself.

This is going to be one of the interesting problems of the future: how to generate revenue for websites that eat bandwidth (like AW) without being at the mercy of everyone who wants ad space on your site....although I'd LOVE to see ads for something like P&E or Writer Beware on the AuthorHouse website!

To quote Maud Newton: "this site is not for sale".

11 comments:

Lauren said...

I agree strongly, Miss Snark and Maud, my site is not for sale either. I hate ads. I especially hate those Google ads, but I hate all ads. They cheapen, disgust, turn off and in general make unpleasant any visit to such a site. (Yes, I know, I'm in the minority. That's okay. I prefer not being crowded.)

Julia said...

With google ads, you can have a list of ads you don't want.

The google ads are so little, I don't think anyone notices them (I know nobody clicks the ones on my blog!)

Writerious said...

You can block unwanted domain names from Google ads. That was implemented to allow people to avoid showing ads that compete directly with other services on their websites. The problem is finding all the vanities and scam publishers out there and weeding out their domains, (and, if desired, learning to distinguish between legitimate printing services and money-sucking vanities). But it can be done.

Dave Kuzminski said...

Hmmm, I wonder if those ads are available as public service announcements like they do on TV and radio? Now wouldn't that be something if WB or P&E could appear on a scammer's page and also be unblockable since it's a public service?

Ceri said...

It depends on the site you're running and how you get your ads. The guys at Penny Arcade (for example) have publicly said that they don't advertise any game they can't support, but they're a desirable enough space that they can be choosy about who advertises. I don't know how many websites would be able to do that and still make a living at it.

Rei said...

P&E says that Zack Company does optional fees, although lists Zack with a favorable editor's note.

PaulaO said...

I blog for the sake of blogging. I want to make money selling my books not irritating my visitors with ads, even the dainty Goooogle ads.

I use Dreamhost for my sites. Even with all the sites I have and others that are on my plan, I still have lots of room. So I don't need the income to pay for my habits.

I'm a writer first, a blogger second.

Simon Haynes said...

I was shocked to see an ad for a vanity press appear on my website (on a page about getting published, no less).
I'd carefully excluded all the ones I'd heard of, but this was one of the majors with a deliberately misspelled domain. It was obviously done to get around the kind of domain blocking google lets you perform, and I pulled all ads off my writing site for 3 months in response. ('Who cares?' you might think, but my site often appears on the first page of relevant google searches, and sometimes in the top 2 or 3.)

Jillian said...

If you're going to use Google ads, you really have to know what you're doing in order to keep unwanted advertising on your site. Folks who use AdSense to make a decent stream of income spend hours and hours a week, tweaking and checking and testing.

My hubby stuck AdSense ads on my blog after I had warned him not to; I knew the scammers would come up, and dear hubby wouldn't know who they were in order to block them. Fortunately he took them off as soon as I belly-ached.

If you want ads on your blog that don't clash with what you're all about, you really need to invest time and care. Otherwise, it's best left alone.

SpecRom Joyce said...

An issue dear to my heart.

When we redesigned the SpecRom site, the goal was to create a reasonably priced, okay cheap, outlet for the speculative romance community to advertise, and just make enough to cover the op costs.

My wiz brother web guy, The Mike, designed a whole advertising engine so we could meet our goals.

Advertising doesn't have to just be about making money. In our case, we've tried to make it a service to our literary community.

Anonymous said...

Andy isn't a nit wit, but he has done some real bonner nit wit things--but he is a legit agent.