I always pay attention to what Michael Cader reads, and talks about. Always.
He's one of the very smartest, savviest guys in publishing and I admire him enormously. Don't tell him I said that, he's a modest guy, but it's true.
Michael Cader linked to Seth Godin's article on building blog traffic.
I thought it was good..but also pretty funny in that it advises bloggers not to have comments, but the blog itself has comments!
I love the comments (mostly) on this blog cause it's the closest I can get to actually hearing what you think about what I'm yapping about, and of course, calling me to task for mistakes (navel gazing, naval gazing, yadda yadda yadda).