Speaking of places looking to separate you from your money, here's one in the UK.
My favorite is "fictional novel" but a close second is "for free" followed by the buried deep on the third page info that they want you to give them ten pounds (it's the bottom paragraph on the 'tell me more' page).
It's a very clever ploy cause we all know everyone will assume that paying the ten pounds gives you a better shot at "winning" (Publishers Clearinghouse Sweepstakes biz model) but they save themselves from false advertising by saying 'you don't have to pay to play'. Yea. Sure. Right. And Killer Yapp is a Buddhist.
(thanks to D for the link)