I've always wondered… how much do authors get paid for endorsing other books? Do the authors do it out of the goodness of their hearts because they love the books, or is this an extra income source, akin to a celebrity endorsing creams that make your wrinkles vamoose?
I do know an author (ignore the sudden green tinge to my complexion) who obtained an endorsement from an expert in her field prior to publication of her book. Who is meant to do this? My little ‘ol publisher wanted me to obtain endorsements for my second book. I did my best but I didn’t think they were stellar endorsements. The content was great, sang the praises of the book and its not so humble author. However I didn’t know any famous people so although the endorsements are from experts, I doubt they hold much sway with the average reader. That leads to my next 2 questions:
- who is responsible for obtaining endorsements for books? (author or publisher)
- how would an author approach a complete stranger for an endorsement
Okay may as well throw in a third question… how do I get Oprah to read my manuscript and give a dazzling endorsement (the book is on compulsive eating and she has recently stated that she is a compulsive eater).
You don't pay for endorsements, and in publishing they are called "blurbs". The author and publisher and agent work on this together given they all want the same thing: hot blurbs.
You approach a complete stranger the same way you queried an agent. You write them a letter. You can write to Oprah too. I'm not saying you've got a good chance of hearing from her, but it doesn't hurt to try.