Robert Mankoff, cartoon editor of The New Yorker, which he understandably calls "the best job in the world," once set out to find a cartoon that nearly everyone who had any sense of humor would find funny.
He sent what he thought was his own very best cartoon to 2,000 men and women, asking them to rate it from 1 (completely unfunny) to 10 (extremely funny). About 80% rated Mankoff's cartoon 7 or above, which delighted him. Yet some respondents gave it a 1.
Mankoff threw up his hands, calling this item "the most highly rated cartoon for funniness that I ever did, or (sob) will probably ever do."
His survey has implications for your marketing efforts.
Whatever target market you're aiming at, its members differ from one another, having diverse personalities, varying educational and cultural backgrounds, diverging tastes or lifestyles and disparate values. Therefore, they won't all interpret what you present to them in the same way.
It's foolhardy to aim at universal praise or acceptance. So long as you have enthusiastic advocates, ignore those who think you're incredibly off the mark.
The same goes for novels of course.
Marcia Yudkin offers a free weekly marketing tip. You can subscribe here
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