Dear Miss Snark:
Frequently, my day begins with a user query which sounds suspiciously like a sales pitch. Yet another member of the general public has written an absolutely wonderful book! Unfortunately, since said member of the public is published through a small press (at best) or self published (more typically), they believe that they just need to find the 'proper public relations firm' to promote their book and then it will obviously find its audience -- or at the very least, a firm will be able to convince their local Chain Bookstore(tm) to start selling their masterpiece.
And by the way, the firm should be able to get them on Oprah as well, please. Or reviewed in the New York Times. Preferably both.
Oddly enough, while there are numerous directories of public relations firms online, few list 'promoting independently published books' as a specialty. So I usually forward them to Mediabistro's Freelancers Marketplace or to the Independent Practictioners Alliance Directory which are the only online directories I have found with publicist contact information.
Are there any other directories that I should be pointing these writers to? I have been told that The Writers Market includes such a resource, but we do not have a copy within our resource center.
Many thanks in advance for any guidance you can provide.
Well, I'm looking at the 2007 Guide to Literary Agents from Writers Digest that has a whole section on book publicists. List price is $26.99 but I bet the library has it if you want to just look.
I know the folks at Murder Must Advertise keep a list of pr folks who deal in mysteries. I'm guessing the other genre folks do too.
Good publicists run $2000 a month, six months minimum usually. Any publicist who promises you Oprah and the New York Times is lying. You can quote me.