Jonathan Smite – a veritable messiah in the world of corporate conquest. He sits upon his throne as CEO of AIR Corp., a vast media empire built from the ground up by his own relentless ambition and business-savvy. Smite’s brainchild and the success of AIR is built off of the Welcome Bot, a computerized companion designed to listen to, commiserate with, and give advice on the day-to-day frustrations of middle-class America. What began as a faceless manikin is now customizable in any form the customer pleases. The idea is that you walk through the door and you’ve got Marilyn Monroe greeting you and asking how your day was, or George Clooney asking what great injustice that asshole boss of yours committed today. It’s the ultimate solution to people not wanting to listen to each other’s problems.
Now, having amassed an enormous amount of wealth and high on power, Smite embarks on a quest for glorious revenge. Revenge for what? Everything. From affronts visited upon him by his third grade teacher to his fiancé never appearing at the altar. There is no crime too petty, no insult forgotten. Stylizing himself a modern day Count of Monte Cristo and idolizing everything from the protagonists of 15th century Chinese literature to comic-book superheroes, Smite contrives elaborate schemes to ensnare his enemies. Unfortunately for Smite, all-encompassing revenge isn’t quite so easy as the great Edmond Dantes made it look.
Well, the Count of Monte Cristo was written by Alexandre Dumas (pere) so you might be better off using the author rather than the character to describe how something was made to look easy.
What you have here is backstory and description, not a hook.
Use the XYZ to figure out your elements. Then off to the races.