Hey Miss Snark,
My name is Legion and I work at BigHairyPublisher. I was visiting your website today, and I was curious to see if you forward me your physical mailing address. I’m interested in sending you a copy of a new book we’re publishing called (redacted so the poor author doesn't get hit by stray clue pellets) young (type of book) writer. The book is (description) Please reply with your mailing address to let me know if you would like me to send you a copy. I look forward to hearing what you think!
First, let's be clear about this: I don't review books. I don't accept comp copies of books. I don't talk about books other than ones a real live reader has told me about or one I found on my own.
Second, I know this is a form letter and all, but it's also a waste of your time. Publicists have to balance their amount of (very) limited time, against how much research they need to do on placements all the time.
The trick is, do the research at least once. I wouldn't gripe at all if you offered to send me a book (even if I wasn't interested) if I reviewed books, but I don't review books at all. You'd know that if you'd even skimmed the postings for a week.
I know it doesn't cost you anything to add my name to the bcc list of bloggers you send stuff to. Fine and dandy, no problemo, fire away, I stand ready at the delete key.
Here's the important part though- if you are an author, pay attention: this is what publishers call reaching out to blogs and you can see it's ineffective as hell.
Learn from that. If you read blogs, start paying attention to the ones who mention books and review books.
Keep good notes.
When your book is ready to launch, here's what YOU email to me:
Dear Miss Snark,
I've noticed you read a lot of mysteries on your Library Thing blog roll listing. I have a new mystery coming in Summer 2007 (Publisher). Here's the link to the Powells listing. (in other words watch for what books get mentioned and look for why your book will match her interests)
I've also noticed you are enchanted with Lee Child as I am. He was gracious enough to provide a blurb. "Blurb". (obviously this is best if you find a Lee Child fan but really, blurbs are good)
DorothyL readers have commented the book is "this" "that and "the other".
I notice you didn't include a way to send books to you on your bio. If you don't like to receive books, darn, cause I'd like to send you mine, but if you do like to get them and let me know your mailing address and I'd be glad to send one to you.
Miss Snark, thank you for your time and consideration.
The Butler who Did It
This is what YOU do and you start researching NOW.
Publicists do not have enough time to do this outreach effectively. You do. Do it.