Dear Miss Snark,
While recently reviewing a copy of a colleague's book, I noticed she had changed publishers. She has several wonderful self-help books in print by a reputable mid-list house and one book in print through a BIG house. So, I was curious as to the change. This is the link to her new publisher:
What I find unsettling is that this company calls itself an equity publisher -- a term with which I am unfamiliar. On their website they make the distinction between four types of publishing (and I thought three was confusing): royalty, vanity, self-publishing, and equity. Is this a new breed of publisher?
I checked out their website, and I wish they didn't sound so defensive cause I think they're offering a fine service to a niche market. More power to them.
They've got a couple details wrong in their urge to make royalty houses sound evil, when really all they need to do is talk about money.
Their model is you pay for the book. They don't like the label vanity press, and since they don't take all comers, or all kinds of books, I can respect that quibble, but really, they are a pay to play publisher.
If they tell you how much up front, show you sample books, and introduce you to happy clients, I've got no complaints.
It sounds like a good deal for people who want to sell books in the back of the room at speeches (notice they are members of the National Speakers Association?), workshop teachers, people with very niched audiences who come to hear them speak or will seek out their books.
They are smart to limit what they do to what they clearly know will sell: biz, self help, inspirational.
What's smart about this for YOU is you get to tap into their expertise on book design and the mechanics of production. You don't have to learn it all yourself. Yes, you pay for that but you pay for all learning curves too.
I'm not sure they can get your books into stores or libraries (notice there's no information on the site for booksellers or retailers or librarians or "purchase now") and if you look at the prices on the books they are insane, but hey, if they can get it, why not.
And they're in Minnesota. Minnesotans are congenitally nice. That's one of the reasons Miss Snark is not allowed to go there.