Dear Miss Snark,
It's springtime, the season of birds, bees, and cologne/weightlifting/highheels/shortskirts... et cetera.
Some highlights from The Romance Revolution:
~ 55% of women and 41% of men have said "I love you" in the hopes it would lead to sex.
~ 64% of men and 72% of women "want more romance" in their lives.
~ 86% of those surveyed believe it's "cool to be romantic".
In honor of the season, (publisher redacted) will issue its annual Romance Report this Wednesday, whose findings tell us what we already know: America is a nation of romantics. This year's report, The Romance Revolution, took the romantic pulse of American men and women, interviewing about their hopes and perceptions on the state of America's art of love.
Because of your blog coverage of Romance Lit, I've attached the report's press release, scheduled to go on the newswires tomorrow. I hope this brings a little springtime steam to your page, and if you want any more information on the report, drop me a line and I'll get right back to you.
Con Amour, I'm sure.
My coverage of Romance Lit?
I may end up with a noise complaint from the neighbors I'm laughing so hard at that one.
Yes, this guy is spamming Killer Yapp.
No, it doesn't matter worth a damn to me.
What it means to YOU however is that if you write romance and your publisher tells you they have an email press campaign, you might want to see what they think that entails.
There are many many ways to be effective on line. Spam isn't one of them.
As a writer you must be prepared to advocate for your own book online. You absolutely cannot expect anyone else to do it effectively. Publishers can cover the trade outlets (like Publishers Weekly, Kirkus, Library Journal) and they can get review copies to newspapers but I've NEVER yet seen an effective online campaign from a major publisher.
If you go back and look at the books I've talked about on this blog you'll find two things:
1. they are books written by people who read this blog, and who've been reading it for awhile and are known to me from the comments column; and
2. they are books Snarklings, or someone I know, or a blogger I read, recommended.
In other words, a pr department telling me about a book has ZERO effectiveness here. Marketing and PR in Cyberia happens one-on-one or in places that feel like one-on-one (like the DorothyL list or Confessions of an Idiosyncratic Mind).
One of the great things about most blogs is people are writing about books about which they have genuine emotion-be it love or loathing. I actually read a book cause someone hated it so much (figuring I knew the guy was an idiot so I'd probably like the book--I didn't).
I tell all my authors to find blogging communities they like, and to be visible in those communities. Not every day, or even every week, but known. People buy books of people they know and like (or perhaps in Miss Snark's case--know and fear).
And tell your publisher not to spam Killer Yapp. It's interfering with his efforts to learn Catalan.